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Unleashing Success: Harnessing the Power of Social Media Advertising in Kiwi Real Estate

By Jo Morrow - Marketing
In the ever-evolving world of real estate, staying ahead means adopting innovative strategies, and social media advertising is proving to be a game-changer. Let’s delve into how platforms like Meta (Facebook & Instagram) are transforming property marketing and redefining success for real estate professionals in Aotearoa.

1. The Primary Platforms: Meta (Facebook & Instagram)

In the realm of social media, Meta, the parent company of Facebook and Instagram, stands out as a powerhouse for real estate advertising. With billions of active users, these platforms provide an expansive reach, allowing real estate professionals to tap into a vast and diverse audience.

2. Enhancing Property Visibility:

– Getting Noticed in a Crowded Market –
Social media advertising offers a passport to wider visibility. By utilizing modern targeting methods, real estate professionals can ensure their listings are not just seen but are placed strategically in front of the right audience. This targeted approach is the key to making a lasting impact in a crowded digital landscape.

3. The Role of Visual Content:

– From Images to Imagination –
Visual content reigns supreme in the realm of real estate advertising on social media. High-quality images and compelling videos not only increase exposure but also help potential buyers visualize themselves in their dream homes. It’s a story told through visuals, creating an emotional connection with the property.

4. Impact on Lead Generation:

– Precision in the Digital Landscape –
Targeted advertising on social media revolutionizes lead generation. Unlike traditional methods that cast a wide net, social media allows for a more refined approach. This precision ensures that the leads generated are not just numerous but are genuinely interested parties, optimizing the chances of conversion.

5. Cost Benefits of Social Media Advertising:

– Quality Results on a Budget –
One of the most compelling aspects of social media advertising in real estate is its cost-effectiveness. Compared to traditional marketing methods, social media advertising offers high-quality results without burning a hole in your marketing budget. It’s a smart investment for those looking to maximize returns.

6. Promoting Open Homes and Events:

– Turning Clicks into Attendees –
Social media advertising is a potent tool for promoting open homes and events. By harnessing the platform’s reach and engagement features, real estate professionals can bring more people to open homes and auctions. It’s not just about clicks; it’s about turning those clicks into attendees and potential buyers.


In the ever-evolving landscape of Kiwi real estate, adapting to modern marketing strategies is not just an option; it’s a necessity. Social media advertising, particularly on Meta platforms like Facebook and Instagram, offers a transformative approach to property marketing. From enhancing visibility and leveraging visual storytelling to refining lead generation and cost-effectiveness, the benefits are manifold. It’s time to embrace the power of social media advertising and unlock new possibilities for success in New Zealand real estate.
Written by: Josh Burgisser, Client Care Manager, Bladescenes
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